what is a sales representative?
As a sales representative, you participate in improving a company's sales and product promotion. Since you have experience in the sales industry and a well-developed network, you facilitate negotiations and persuade your contacts to purchase your client's products. You also close deals effortlessly using a structured and proven process.
Your job involves working with sales and marketing teams to analyse opportunities. You develop marketing strategies to meet targets and goals. You are responsible for nurturing a company's relationship with clients, so you train sales representatives to drive sales and close deals.
As a sales representative, you help different companies to improve their sales strategies. Alternatively, you can focus on a specific organisation and use your skills to analyse market statistics and develop ways to enhance brand awareness and beat competitors. Your role involves supervising and advising the company on potential improvements to its sales strategy.
find jobsaverage sales representative salary
The average salary of a sales representative in New Zealand is $83,500 per year. In an entry-level position, a sales representative receives a remuneration package of $47,000 annually. With better experience and qualifications, your salary can increase to $120,000 yearly. Some companies have performance-based remuneration packages for achieving set targets.
what factors influence the salary of a sales representative?
As a sales representative, your earnings depend on your experience and qualifications. You have minimal skills and expertise when you are new to the role. Your experience influences your earning potential due to the hands-on skills you bring to the role. Your qualifications are an added advantage and enable you to negotiate a higher salary.
The company size and location also determine your salary. For instance, when you work for a large company, you will likely perform complex responsibilities and earn more. In smaller companies, your earnings are lower due to the limited resources. The products that your employer is selling can also influence your remuneration. You receive a higher salary when you are responsible for selling high-value items. Working in metro areas may also raise your salary expectations due to the high cost of living.
types of sales representatives
Some of the types of sales representatives include:
- independent sales representatives: an independent sales representative is an external expert who can help client companies achieve their sales goals. Your role is to assess your client's current sales and marketing strategies and study market statistics. You recommend the best promotional strategies for company products and train sales representatives in closing deals.
- automotive sales representative: you are an expert in selling vehicles and automobiles. Your job is to study demographics and identify groups likely to buy a specific type of vehicle. You also design sales strategies for specific target groups.
- real estate representatives: you assist estate agents with closing deals and selling properties by devising a sales and marketing strategy that targets different buyers.
- sales and marketing representatives: as a sales representative, you harmonise the functions of sales and marketing teams and ensure they work towards the same goals. For instance, you help companies develop marketing strategies that complement sales techniques to ensure the customer receives a cohesive message from the company.
working as a sales representative
As a sales representative, you help customers make purchase decisions and negotiate contract terms. Discover the daily duties, responsibilities and opportunities for career progression.
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sales representative job description
Some of the duties and responsibilities of sales representatives include:
- identifying customers: as a sales representative, you look out for potential customers in various marketing channels. You can find customers from the company's phone directory, social media pages and other sales and marketing sources.
- contacting prospective and existing customers: when you have a list of prospects, you can initiate contact and create mutually beneficial relationships. You also maintain contact with existing clients to ensure they are happy with your services.
- scheduling appointments with potential customers: after initial contact with prospects, you schedule a meeting to explain the company products and their benefits to the potential client. You follow up with the customers until they make a purchase.
- emphasising product features: as a sales representative, you improve product knowledge and understanding of the market among sales teams. You find the best ways to emphasise the product features through sales strategies.
- negotiating service agreements: when a customer agrees to purchase a product, you close the deal and negotiate service agreements. This involves discussing the prices and terms of sale and any service agreements. You can open a customer account for the new buyer when the deal is closed.
- improving brand awareness: as a sales representative, you find creative ways to keep the company's products attractive to customers by improving brand awareness and online presence. You also develop new marketing strategies to enhance sales efforts.
- training sales representatives: as a sales representative, you train sales representatives in closing deals and attracting more customers with unique sales techniques.
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work environment
A sales representative typically works in an office environment. You can work for any industry or employer with a sales department. For instance, building suppliers need sales representatives to work with estate agents to close deals. High-end department stores and IT companies also need sales representatives to identify the best ways to sell a product.
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who are your colleagues?
Depending on your employer and the industry you work in, your colleagues might include sales executives, sales assistants, administration assistants, administrators, and sales managers. You might also be working close to marketing executives and customer service representatives, as well as other specialists that could include, but not be limited to, assistant managers, supervisors, product managers and marketing managers.
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work schedule
The typical work schedule of a sales representative is 40 hours a week. Overtime work is occasionally necessary to work with clients' schedules or meet deadlines. You meet your clients during office hours if you work in business-to-business (B2B) sales. However, selling directly to consumers often involves working weekends and evenings.
Since your job relies on networking, you attend events to meet new sales leads or nurture existing client relationships. Sales representatives' roles have flexible work hours as long as you meet targets. You can work full-time or part-time schedules. Working from home or remotely is viable, but sometimes you meet clients for product demonstrations.
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job outlook
As a sales representative, you have multiple opportunities for growth since you can transfer into various industries or move upwards in one company. For instance, you can aim for sales or marketing director positions as the first step into management roles before progressing gradually to executive levels. Some sales representatives move to other industries like insurance, medical, mining or property and specialise in specific niche marketing.
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advantages of finding a sales representative job through randstad
Finding your sales representative job through Randstad provides essential advantages such as the following:
- a wide variety of training and development opportunities
- an experienced contact person to provide help if needed a range of opportunities in your area
- get paid weekly or monthly, depending on the job
- temporary and permanent contracts
Want a permanent contract? A temporary job as a sales representative is often a stepping stone to an attractive permanent job. Thousands of people earn a permanent contract with great employers every year thanks to a temporary job found through Randstad. What's more, many companies recruit their permanent employees through Randstad too.
education and skills
There are no specific requirements to become a sales representative as you gain skills on the job. However, a certificate, diploma or degree in business studies, sales or marketing may be useful.
sales representative skills and competencies
As a sales representative, you require the following skills and competencies:
- positive attitude: pitching doesn't always go as planned, and you may fail to secure clients. A positive attitude helps you see beyond failures and find creative ideas for the next client. Your positive attitude is valuable for face-to-face interactions since customers can easily build rapport with positive people.
- charisma: as a sales representative, you are expected to inspire and engage other sales representatives. Since you initiate conversations with potential customers, ensuring the conversations put them at ease is essential.
- research skills: as a sales representative, it is crucial to understand your audience and your products and services. When you know the details of the products, you can highlight their benefits and superiority over competitor products to promote sales.
- relationship-building skills: as a sales representative, your relationship-building skills help you connect with your potential clients. Your natural ability to connect with prospective clients makes it easier to sell them your products.
FAQs about working as a sales representative
Here are the most asked questions about working as a sales representative:
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how much does a sales representative earn?
Sales representatives in New Zealand take home an average remuneration of $83,500 per year. When you have extensive experience and qualifications, your earnings increase to over $120,000 annually. The remuneration packages depend on your company size and your selling products. Working for big companies often guarantees a higher remuneration package.
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what is the role of a sales representative?
As a sales representative, you promote a company's products and services. You consult with customers to help them make purchase decisions. You offer product information and technical demonstrations. You also find opportunities to upsell products to your customers and generate more sales.
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what qualifications does a sales representative need?
You don't require formal education to become a sales representative. However, having a degree in a relevant business course improves your career prospects. You may also require additional experience in sales roles to boost sales.
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what is the difference between a sales representative and a salesperson?
A salesperson is focused on selling products to customers and usually represents the company in stores and shopping outlets. As a sales representative, you educate customers on various services or products and advise them on the items that suit their needs. You focus on satisfying a customer's needs instead of meeting a sales quota.
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what skills does a sales representative require?
As a sales representative, you require exceptional interpersonal skills, including communication and relationship-building skills. Your persistence and persuasiveness help you land clients and devise creative ways to generate new leads.
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how do I apply for a sales representative vacancy?
Applying for a sales representative job is easy: create a Randstad profile and search our sales representative job offers. Then simply send us your CV and cover letter. Need help with your application? Check out all our job search tips here.