There are a number of ways to advertise a new role in your business, but if you want the best results then you need to really decide which channels will work best for you.
Advertising usually comes at a price and so it’s a good idea to identify which channels you should invest in to ensure your job reaches the most appropriate candidates.
You can pretty much break down your advertising into three main umbrella channels - traditional advertising, career sites and job boards and social networks.
Each of these has a number of platforms you can use to promote your job and generate some buzz that you are employing.
The key to successfully communicating your vacancies is to use channels or media that people you want to reach and attract use themselves, which increasingly means digital media rather than newspaper job ads.
A 2015 Department of Employment survey report says about half of all job openings are being uploaded to an online platform.
What platform to use is strategic choice employers need to make before you start promoting the job, here are some tips:
create an outstanding careers section on your website
If you are going to post online, make sure you have a career info page on your website about working for your company for people to refer to. They want to be able to not only get all of the info they need to apply for the job and what it is like to work for your company.
Of course, this can be a costly channel if you do not have an in-house development team.
Corporate careers/vacancy websites are also becoming more popular, at the cost of online job boards, as they give employers a level of control over how they are perceived and allows alignment with the organisation’s employer brand.
use job boards aggregators
Another trend is the emergence of job board aggregators that ‘crawl’ and summarise relevant information from sources including social media, corporate employers’ websites and job boards.
Examples include:
- gumtree.co.nz
- nz.indeed.com
use social media
Businesses (especially in capital cities) are increasingly using social media and mobile devices to advertise job opportunities and to engage with potential candidates.
Only 5% of roles are recruited for using social media, however, this rate is steadily increasing and if they are not directly recruited on social media, then platforms like Facebook, LinkedIn and Twitter are influencing the success a job posting will have.
Facebook is also set to launch its own job platform, which could be a great channel for occasional job postings.
