how to attract talent in the new age of media we live in

how to attract talent in the new age of media we live in
In the new age of media we live in today, things are moving at an ever faster pace, and we’re effectively contactable 24/7, 7 days a week.

The knock-on effect of this is that the ways in which we communicate nowadays are very different from the days before you could monitor your email on your phone and had to either fax or post a letter!

These changes have also affected the ways in which we should approach attracting talent to apply for a job. Posting an ad in the ‘vacancies’ pages of the local paper is no longer enough to secure a slew of CVs from would-be candidates. Nowadays with the raft of social media options on offer, we have to consider the audience we’re targeting for a role and a) where we find them and b) how do we attract them?

For example, the results of research undertaken by Randstad earlier this year, suggested that the days of the 9 to 5 office workday are well and truly gone and that implementing flexible work arrangements and offering telecommute could be the key to New Zealand employers attracting and retaining quality staff.  

The annual Randstad Award employer branding research, which asked Kiwis their thoughts on workplace flexibility, revealed that at least 70% of New Zealand employees wanted to work remotely, or telecommute, at least part-time. In addition, up to 55% would prefer variable working schedules.

Experiencing a positive work-life balance was also cited by employees as an attractive factor, with 64% of those surveyed stating a good work-life balance was their number one reason for staying with their current employer; while 33% stated work-life balance issues was a reason to change employers. Salary and employee benefits, long-term job security, a pleasant working atmosphere and interesting job content were also in the top five single most important factors for Kiwi job seekers.

So we know what we need to attract talent, but where do we find the audience we’re targeting for a role? Social media networks are clearly an indispensable tool, unsurprisingly as social media gradually permeates every aspect of our lives. Research undertaken by Randstad revealed that 40% of working age New Zealand job seekers are using social media networks to find work. Interestingly, the research revealed they’re more likely to turn to Facebook (63%) than professional networking site LinkedIn (43%).

Tips to attract talent:

  • Be clear about who your target audience is - from the beginning of the recruitment process, be clear about who your target audience is for the role and find out their respective attraction motivators. Consider the different approaches for targeting Gen X, Y, Millenials and Baby Boomers 
  • Emphasise a positive company culture – that the company values a good work-life balance; what the salary/employee benefits are; what kind of job content the successful candidate could expect to experience; opportunities for promotion; how you invest in your employees
  • Embrace diversity – diversity in the workplace is the new reality and should be embraced for what it can bring into your company’s culture e.g. an exciting opportunity to embrace new ideas and ways of thinking 
  • Allow for workplace flexibility - could you provide the opportunity to work remotely, variable working schedules or telecommute?

In today’s competitive talent environment, employers have to consider their attractiveness as an employer in order to increase their chances of attracting and retaining the best talent. As Clint Eastwood put it, “What you put into life is what you get out of it”, and the same is true when it comes to recruiting great talent.


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Posted: Tuesday, 22 April 2014 - 3:55 PM