how competitive is your online talent attraction strategy?

how competitive is your online talent attraction strategy?

60% of digital media time spent on mobile devices

A new report published by Comscore last month has shown that mobile and tablet usage has well and truly taken over as our preferred way of interacting with the digital world. Smartphone and tablets now account for 60% of total digital media time spent, up from 50% in 2013. Inevitably, mobile is increasingly affecting the way that we recruit, search and apply for jobs.

In light of the continued trend towards hand-held browsing, it’s critical for businesses wishing to stay ahead of the recruitment curve to understand the importance of good mobile user experience. According to research by Forrester, enticing top talent to apply for jobs on smartphones needs to:

  • Deliver clear value: this includes prioritising core functionality relevant to need, and not bogging users down with unnecessary content.
  • Optimise efficiency: the best experiences enable quick and easy navigation to overcome short bursts of partial user attention.
  • Simplify presentation: working within screen size constraints to visually engage users without cluttered text, icons and labels.
So how does a first class mobile user experience help a client to attract the best candidates?

minimising input

86% of jobseekers that have a smartphone would use it to search for a job, according to findings by IP communication and cloud company Jibe. The new Randstad website is a fully responsive platform, which means content (and jobs) are easy to view no matter what device a job seeker uses. It is optimised to make sure that our 20,000+ monthly visitors are guaranteed a positive user experience, and the new behavioral targeting technology, which displays relevant jobs to relevant candidates based on previous search data, shows the latest vacancies to the best suited candidates.

Job recommendations minimise the time users spend on searching and typing when looking for employment opportunities. Another feature available through our myRandstad account is the ability to pre-load CVs.

predictability & anticipation

High mobile bounce rates are often attributed to fiddly desktop sites masquerading on smaller screens, but one of the key advantages of using a responsive site to recruit your dream employee, is that design has become extremely intuitive. Additionally, according to a paper by Queensland University of Technology, prior experiences, both positive and negative, play a key role in anticipating future experiences. So in order to continually attract the right kind of candidates, organisations need to offer positive user experiences from first point of mobile contact.

speed & multitasking

Job applicants don’t just browse for jobs in one location. They are constantly scouring employment opportunities across a variety of settings. A 2013 study by Google found that 96% of people use their smartphones at home whilst 82% of users accessed their mobile devices on the go. More than 70% of users also accessed a device at work, cafes, functions or events and in a shopping mall or store. The ability for an applicant to search, identify and apply for a dream role at any time of the day from any location is now a reality only made possible by mobile recruitment. Positioning your advertisement so that it is accessible to prospective employees is vital in order to attract the best talent at a minute’s notice.

 

 

Posted: Tuesday, 20 January 2015 - 4:00 PM