Let's start with some edits and “fixes” to help you go from good to great.
1. customize your url
Why? It makes you look professional, gives you a clean url to direct people to and helps you come up in Google searches.
Click on edit your profile then you will see a url with a series of numbers, click on edit here and pick a custom url, I generally recommend your first and last name, so when people google you, usually this profile will come up first. Another option, if you are in a profession you think you will be in for life, you can use a keyword phrase, for example, I selected “social media consulting.”
2. become clickable
Your picture and headline are what stand out in the search results. If someone is looking for a “Project Manager” and you come up but your headline just says “Project Manager” and nothing else, you look like everyone else, except for your colleague who’s headline may say “Project Manager who loves the challenge of implementing on time, on budget project plans. PMP certified."
You have 120 characters, make it count! Remember to keep your main keyword, more about LinkedIn Keyword Tips here but be creative and spice it up with an interesting fact about your skillsets or what you are passionate about in your industry. Speak to your audience, a good LinkedIn profile is specific!
3. look approachable
Yes your picture is important. And no, it shouldn’t include your family, a hand from that special someone you cropped out or you in scuba gear (yes, I have seen this!). And pleasseeee… no sexy pouts for the camera, this is professional but friendly. Enough said.
4. have a stellar summary
Remember, people read differently online, they quickly scan content and then go back if they find something interesting so make your profile easy to scan! This means lots of white space and I love to use bullet points. *Tip* bullet points aren’t built into LinkedIn’s content editor so the trick is to write your summary up in word and then copy and paste it into LinkedIn, the bullets will stay!
5. showcase your skills
You can add up to 50 skills, add the most relevant ones and then find out which ones are growing in your industry by exploring LinkedIn’s Skills and Expertise tool. Add all 50, this helps with your visibility in search. These also provide powerful social proof because with one click, your colleagues, clients and friends can endorse you.
6. add extras
Do you speak any other languages? There is a section for this. Have you been quoted in the news or published an article or paper recently? Add that under the publications section. You can also showcase your certifications and/or honors and awards.
7. get colourful
I love the Reading List by Amazon App, feature a few of the top books in your industry and write a brief recommendation, this positions you as a thought leader and adds some colour to you profile. Another great app that can add both colour and interactivity is the Slideshare app, here you can feature your portfolio, a presentation from any speaking events or even a slideshow of your background and experience.
A clear, concise and colourful profile will stand out. If it speaks to your audience, these edits will be sure to invite more connections and activity and can bring you closer to your dream job.
To skyrocket your visibility and generate even more exposure, find out how to tie in your targeted keywords that will help you appear in LinkedIn Keyword searches more than ever before!