Employer branding is the image a company projects as a potential employer. Companies with a strong employer brand are perceived as an excellent place to work, with attractive brand values and good career prospects.
In today’s fiercely competitive job market, establishing and maintaining a consistent employer brand is a crucial tool for attracting and retaining the right kind of talent in the long term. A strong, independent profile and positive perception as an employer makes it easier to recruit the very best candidates. By increasing their identification with the company and creating an emotional bond, it enhances the loyalty of highly-qualified and committed employees.
What’s more, employer branding also raises an organization’s visibility in the job market, providing it with a distinct competitive advantage, permanently enhancing the efficiency of staff recruitment and the quality of the candidates.