At Randstad, we believe that a person’s perception of potential employers is not only based on positive press releases, a high profile CEO or the widest name recognition - it depends much more on real and sustainable developments within companies.
An organisation’s image is only partially determined by internal and external communications. Often, public perception of a company is influenced by objective facts and the way it behaves. Because behavior can be modified, every organisation can influence the attractiveness of its employer brand.
That’s why Randstad developed a reliable research method to help organisations in their efforts to improve their employer branding. The methodology is used to measure the relative attractiveness of participating country’s largest employers and the most appealing company is honored with the Randstad Award as a sign of distinction; it’s the icing on the cake.