introduction

With the overload of information and media communications in today’s digital world, it’s imperative for companies to establish a strong image within the marketplace to distinguish themselves from competitors. Employer branding is one of the most important ways to make your business to stand out from the crowd.

The Randstad Award survey is the largest research conducted of its kind in the world. At Randstad we’re dedicated to helping our clients find the best talent available, and to matching our candidates with their ideal employers. In 2000, we established the Randstad Award to identify companies which are perceived by the general public to have an attractive image. The winner of the award is selected from the 150 largest companies in New Zealand, based on the results of our findings. The specially developed survey is completely independent and the resulting data is collated into three kinds of reports focusing on companies, countries and sectors.


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